Philip McCrea, Norbert Stone, Bobby Chauhan and Kari Gearhart Present:Product Launch Excellence – Ready, Set, Train!

This workshop focuses on the training element of launch excellence. With increased organizational pressures it is evident that developing training programs to impart the right knowledge and model the right behavior is a critical component to achieving better outcomes. In addition to focused planning, successful product launches occur through deep collaboration and market insight. Organizationally, it’s critical that companies have the right framework in place while ensuring the organization is product-launch ready. Training departments have a vital role to play in product launches and can help ensure that an organization’s product potential is translated into successful execution. A panel of industry experts will offer perspective on: training’s role in product launches; insights on partnering with marketing and sales training departments to ensure success ; thoughts on managing multiple vendors; perspective on navigating global product launches; and insights into metrics to evaluate the effectiveness of the launch training program.

Track

Product / Clinical Knowledge Development

Time and Location

Tuesday, 1:45pm - 3:15pm, St. John's 25

Learning Objectives

Participants will learn to:

• Identify the top three common training challenges in supporting product launches and the risk mitigation steps that can be taken to address these.
• List the critical planning steps and training milestones that need to be reached to support a product launch.
• Explain the key strategies employed by experts to manage multiple vendors.
• Describe how training departments can extend the value of training by ensuring materials are fit for global-use.